Henry Schein is a global market leader in, among other things, dental products and services. Roca Productions have handled the technological support for their events for many years. An example is the Dental Event. Each edition has a different theme and we have a say in the specifics from day one. The day itself is pretty busy, as we’re constantly working on lights, sound, video applications and power supplies, in one word: infrastructure. That way Henry Schein can dedicate all its time and energy to the shape and content of the happening.